THE WEEKND

Origin: Toronto, ON
Category: EMERGING ANTLERS
Cherchez La Moose: How's this for bragging rights - having The New York Times write an article about you after releasing only 3 songs. Such is the case with The Weeknd, a mysterious new R&B duo from Toronto. Drake, 2010's It-rapper, discovered them last Fall and plugged them on his popular blog. Their buzz started building from there, and the rest is history. I found The Weeknd's What You Need on Pitchfork a few weeks ago and I have been obsessed with it ever since.